Our story is about fueling your hoop dreams and igniting your confidence so that there's no other option but to succeed.

Yes, we want to provide you with merch you're proud to wear...

More than anything though, we're here to provide hoopers with a collection of resources that we never had growing up.

True inspirational mini-movies and interviews with Pro and D1 players and trainers are just the tip of the iceberg when it comes to what we're working to create.

Based out of Toronto, we're currently at the forefront of a basketball revolution, and we embody the exact heart and resilience that's become so common in Canada's basketball capital.